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Thursday, June 20 • 9:00am - 9:25am
PRO TALK: Driving Deep User Engagement within Your App

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Digital marketing channels drive user acquisition and help you optimize your cost-per-install, but once your users are in the door, how do you drive deep engagement? Only 15% of app installs remain in use after 7 days, and Google's new Engagement Rewards platform can help your app remain in your user’s rotation. This cutting edge initiative streamlines the process of incentivizing users to take certain actions that matter within your app, such as a user booking a trip and receiving rideshare credits in return. Join an Engagement Rewards expert to learn about how you can drive user engagement and retention and be an early adopter of the future of mobile app technology.
Speakers
avatar for Ben Austin

Ben Austin

Product Manager, Next Billion Users, Google
An experienced product manager at Google and beyond, Ben leads the product team for Google’s Engagement Rewards. Working within the Next Billion Users unit, Ben’s team has built a platform for app publishers to drive user engagement in emerging markets. Prior to joining the team... Read More →

Thursday June 20, 2019 9:00am - 9:25am EDT
DevExec Stage
  PRO: Scalability - Containers & Kubernetes