Thursday, June 20 • 9:00pm - 9:25pm
OPEN TALK: DevProjects - Lineate

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The Lineate development team built a supply side platform from scratch for 33Across. Previously, the 33Across platform helped publishers make money from their ad space by connecting with a variety of supply side platforms (SSPs). The problem? These third-party SSPs weren’t driving enough revenue. So, 33Across needed a way to connect to demand sources directly using their own SSP to increase margins, improve user experience for client audiences, and cut the costs of paying middle men SSPs.

Thursday June 20, 2019 9:00pm - 9:25pm EDT
Workshop Stage 1